Vietnam preps 2026 travel expoThe 20th Ho Chi Minh City International Travel Expo (ITE HCMC 2026) will open on August 27 at the Saigon Exhibition and Convention Center, continuing until August 29. This year’s theme is “Lively Connections – Global Destinations.”
Scale and participation
More than 520 exhibitors and brands will represent 34 Vietnamese provinces and cities. International participation includes 260 high-level buyers from over 40 countries and territories, along with 600 delegates and 50 official delegations. Organizers anticipate over 21,000 pre-scheduled B2B meetings, while visitor turnout may reach 30,000. Sixty international outlets will cover the event.
The Ministry of Culture, Sports and Tourism and the Ho Chi Minh City People’s Committee lead the expo. The Vietnam National Authority of Tourism, the city’s Department of Tourism, and private partners such as C.I.S Vietnam Advertising & Exhibition Joint Stock Company handle implementation.
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Two decades of growth
ITE HCMC launched in 2005 as a regional trade event. Over two decades, it has grown into one of Vietnam’s main platforms for international tourism promotion. The expo has connected government agencies, local authorities, businesses, and global partners, shaping Vietnam’s tourism image and expanding cooperation.
In its early years, the event attracted about 210 exhibitors, 120 international buyers from 18 countries, and roughly 3,200 B2B appointments. By 2026, exhibitors and buyers have more than doubled, while B2B meetings have increased eightfold. This growth highlights the expo’s role as a key networking hub for the global tourism industry.
The event has also created tangible business opportunities. It has spurred new tourism products, cooperation agreements, and investment deals, strengthening Vietnam’s position in the sector. The shift from government-led initiatives to partnerships with private enterprises, airlines, and international organizations reflects broader changes in Vietnam’s tourism strategy.
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Partnerships drive expansion
Collaboration between public and private sectors has been central to the expo’s success. Businesses, airlines, and international partners have provided resources and improved networking opportunities. This model has allowed the event to expand without relying entirely on public funding.
The 20th-anniversary milestone marks the most significant expansion in the Expo’s history. The strong implementation of the policy of mobilizing social resources and leveraging public-private partnerships has enhanced the quality of B2B networking, international buyer hosting, and professional programs.
Registration details and the full program are available on the official website.
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